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Alea Health

Alea Health is a virtual mental healthcare platform that leverages AI to provide personalized support and therapy recommendations. The platform integrates advanced technology with evidence-based mental health practices, offering users tailored solutions to improve their well-being and connect with appropriate care resources efficiently.

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Designing for Market Ready (0-1)

Service

WebApp, Mobile App, Landing page

Deliverables

Design & UX director

Role

01

Introduction

Challenge

Alea Health, a mental health startup based in Dubai, aimed to transform therapy through AI-powered solutions. To support this vision, they required a digital presence that reflected their ambition and built trust.

Enhanced the brand with a refined color palette and logo for a cohesive, professional identity.

Transformed the MVP landing page into an engaging site that clearly communicates mission and product.

02

Understanding the domain

Understanding the Users

To create an effective mental healthcare solution, we conducted user research to identify pain points and needs. Our primary user personas include:

Young professionals facing burnout and anxiety.
Students dealing with academic stress and social pressures.
Individuals with chronic mental health conditions requiring continuous support.

Market Research & Competitor Analysis

We analyzed existing mental healthcare solutions, identifying strengths and gaps in the market. Key competitors included meditation apps, traditional therapy platforms, and self-help communities.

Key Insights

Users value anonymity when seeking mental health support.

AI-powered chatbots can provide instant support and initial assessments.

Users value anonymity when seeking mental health support.

AI-powered chatbots can provide instant support and initial assessments.

03

Design Approach

Branding Refinement

Assess the current logo and color.

Redesign the logo to enhance clarity and recognition
Fine-tune the color scheme to create a cohesive and calming aesthetic that reflects the app’s therapeutic purpose.

Revamp the Landing Page

We revamped the landing page with Alea’s branding elements, creating a consistent and recognizable identity. A cleaner layout, intuitive navigation, and aligned visuals ensure a user-friendly and trustworthy experience.

Old

New

Old

New

Build MVP Responsive Web App

In this step, we define and clarify the core features for both Users and Therapists. By mapping out their unique needs and interactions, the landing page can highlight value propositions tailored to each role.

User

Find therapists tailored to individual preferences
Receive daily support from an AI chat companion.
Connect with therapists through chat and video consultations.
Access personalized therapy guidance compiled by AI, based on in-app activities.

Therapist

Flexible therapy scheduling
Conduct consultations via chat or video calls.

Build MVP Responsive Web App

User

Find therapists tailored to individual preferences
Receive daily support from an AI chat companion.
Connect with therapists through chat and video consultations.
Access personalized therapy guidance compiled by AI, based on in-app activities.

Therapist

Flexible therapy scheduling
Conduct consultations via chat or video calls.

Your Voice,

Automated

Insight

Your Voice,

Automated

Insight

01

Personal AI Assistant

Instant emotional support and friendly conversations that help you reflect, recharge, and feel understood.

01

Personal AI Assistant

Instant emotional support and friendly conversations that help you reflect, recharge, and feel understood.

02

Deep Dive Question

Personalized check-in questions to better understand your emotions, challenges, and therapy needs.

02

Deep Dive Question

Personalized check-in questions to better understand your emotions, challenges, and therapy needs.

03

Therapist Session

One-on-one sessions with licensed professionals to guide your healing journey and provide expert support.

03

Therapist Session

One-on-one sessions with licensed professionals to guide your healing journey and provide expert support.

04

Personalized Therapist Match

One-on-one sessions with licensed professionals to guide your healing journey and provide expert support.

01

Flexible Scheduling

Easily manage your availability, set recurring sessions, and stay organized with a clear calendar designed to fit your working hours.

01

Flexible Scheduling

Easily manage your availability, set recurring sessions, and stay organized with a clear calendar designed to fit your working hours.

02

Billing Dashboard

Get a real-time summary of your income, completed sessions, and payment status—all in one place.

02

Billing Dashboard

Get a real-time summary of your income, completed sessions, and payment status—all in one place.

03

Start Session

Easily initiate secure video sessions and focus on delivering care without hassle.

04

Impact

Alea Health has successfully improved the way users engage with their mental well-being. The platform not only enhances accessibility but also empowers individuals with personalized support that drives meaningful outcomes.

Alea Health was acquired by treatment.com in January 2025.
Acquired News