01
Introduction
Challenge
Designing OCCA required addressing core challenges that shaped how the platform communicates trust, delivers exclusivity, and scales a personalized service.
Designing for Trust
Creating a visual and interaction language that communicates credibility and discretion in a high-value market
Balancing Exclusivity and Usability
Building an invite-only experience that feels premium yet intuitive for new members.
Simplifying Complex Information
Transforming detailed property data into clear, digestible, and decision-friendly interfaces.
Scaling the Human Touch
Designing systems that automate curation while preserving a personalized, high-end feel.
02
Understanding the domain
Understanding the Users
Our primary user personas include:
Busy professionals who value exclusivity
Person who like premium aesthetics
Person who like effortless digital experiences tailored to their preferences
Market Research & Competitor Analysis
We analyzed luxury property platforms to uncover UX gaps and unmet needs. While competitors like The Nightfall Group, The Maimon Group, and Sotheby’s offer premium visuals, they lack personalization and true exclusivity—giving OCCA an edge with its invite-only, tailored curation.
Key Insights
03
Design Approach
Build MVP Mobile App & Dekstop App
We identified and clarified the key features for luxury property investors, ensuring OCCA delivers a seamless experience across both mobile and desktop. The platform focuses on secure property discovery, personalized recommendations, and a streamlined investment journey. Each challenge was addressed through thoughtful design decisions that balanced clarity, exclusivity, and scalability.
04
Transaction
Track all your property investment activities and statuses in one place, from offers to confirmations.
