LinkMe

LinkMe is a service booking platform in health, beauty, and education that connects users and vendors through a seamless ecosystem. We redesigned the mobile app, admin panel, and vendor dashboard to streamline booking flows, enhance user journeys, and refresh the interface—resulting in a more scalable, efficient, and user-friendly experience.

Designing for Market Ready

Service

WebApp, Mobile App

Deliverables

Design & UX director

Role

01

Introduction

Background

People book services differently — shaped by their routines, priorities, and trust levels. Professionals seek quick wellness fixes, students look for affordable lessons, and parents need reliable healthcare options. Yet, the current booking journey is fragmented. Users juggle multiple apps or manual chats to compare and confirm, while vendors struggle to manage schedules and visibility. This disconnect creates friction, inefficiency, and lost opportunities on both sides.

Challenge

Most service-booking platforms fail to balance user convenience and vendor efficiency. The lack of an integrated ecosystem results in scattered experiences, limited trust, and poor transparency. Without a unified, seamless flow, both users and vendors face barriers to discovery, engagement, and growth.

Inconsistent Access

Users had no single place to browse various services (health, beauty, education, etc.).

Tied-Lack of Trust

Without reviews or verified profiles, users couldn’t confidently choose the right services.

High Friction

Booking and tracking appointments was tedious, often requiring endless communication.

Inconsistent Access

Users had no single place to browse various services (health, beauty, education, etc.).

Tied-Lack of Trust

Without reviews or verified profiles, users couldn’t confidently choose the right services.

High Friction

Booking and tracking appointments was tedious, often requiring endless communication.

02

Understanding the domain

Market Research & Competitor Analysis

We analyzed existing booking apps across industries and interviewed potential users to identify expectations and gaps in the market. The research revealed that while global apps offered some solutions, they lacked localization, breadth of services, and user-centric simplicity.

Key Insights

Users wanted one centralized app to cover multiple service categories.

A mobile-first design ensures a professional and accessible experience.

Transparency (reviews, vendor details, real-time updates) was a top priority to build trust.

Reminders and notifications were essential to reduce no-shows and keep users engaged

03

Design Approach

Build MVP Mobile App & Dekstop App

In this stage, we mapped the complete experiences of users, admins, and vendors to understand their goals, pain points, and decision paths. By outlining step-by-step workflows, we identified friction points and restructured journeys around real user needs, ensuring smoother navigation and more intuitive interactions.

Build The MVP Mobile Platform

We designed and developed the mobile app from the ground up, focusing on the essential booking flows—search, scheduling, and payments. This MVP ensured a functional, user-friendly experience while laying the foundation for future scalability.

Vendor Dashboard Revamp

We refreshed the vendor dashboard with cleaner visuals and streamlined interactions, making daily operations like managing bookings and schedules faster, clearer, and more efficient.

Admin Panel Revamp

We restructured the admin panel with a modern interface and improved usability, enabling administrators to manage vendors, transactions, and content with greater ease and clarity.

01

Booking Made Easy

Discover, book, and manage services in one place. From beauty to fitness, medical, and more—everything you need is just a tap away.

01

Booking Made Easy

Discover, book, and manage services in one place. From beauty to fitness, medical, and more—everything you need is just a tap away.

02

Explore Services

Browse curated recommendations tailored to your interests. Discover trending options, compare reviews, and find the right service for you.

02

Explore Services

Browse curated recommendations tailored to your interests. Discover trending options, compare reviews, and find the right service for you.

03

Easy Checkout

Complete your booking with clear service details, add-ons, and vouchers. Review costs upfront and choose your preferred payment method with confidence.

03

Easy Checkout

Complete your booking with clear service details, add-ons, and vouchers. Review costs upfront and choose your preferred payment method with confidence.

04

Manage Your Bookings

View all upcoming and pending services in one place. Track status, confirm payments, and never miss an appointment.

04

Manage Your Bookings

View all upcoming and pending services in one place. Track status, confirm payments, and never miss an appointment.

05

Seamless Wallet Top-Up

Add balance with multiple payment options—cards, Apple Pay, or bank transfer—for a faster and easier checkout.

05

Seamless Wallet Top-Up

Add balance with multiple payment options—cards, Apple Pay, or bank transfer—for a faster and easier checkout.

06

Smart Rescheduling

Get instant updates when your appointment changes. Confirm or adjust in one tap to keep your plans on track.

06

Smart Rescheduling

Get instant updates when your appointment changes. Confirm or adjust in one tap to keep your plans on track.

07

Feedback Made Easy

Rate your experience right after the appointment. Share quick reviews to help providers improve and make your next booking even better.

Powerful Tools for Smarter

Vendor Management

Powerful Tools for Smarter Vendor Management

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Calendar

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Select or unselect preferred date for time slot creation

Select or unselect preferred date for time slot creation

Select or unselect preferred date for time slot creation

Select or unselect preferred date for time slot creation

July 2024

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Selected slot

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Conflicted w/ open hours

Conflicted w/ open hours

Conflicted w/ open hours

Conflicted w/ open hours

01

Vendor Dashboard

Curated recommendations that match your preferences, helping you discover the most relevant premium properties with ease.

01

Vendor Dashboard

Curated recommendations that match your preferences, helping you discover the most relevant premium properties with ease.

02

Booking Management

Easily manage schedules with a clear calendar view. Vendors can track upcoming appointments, view details by time slot, and handle multiple bookings at once—making scheduling faster, smarter, and hassle-free.

02

Booking Management

Easily manage schedules with a clear calendar view. Vendors can track upcoming appointments, view details by time slot, and handle multiple bookings at once—making scheduling faster, smarter, and hassle-free.

03

Time Slot Management

Quickly create and customize service time slots. Vendors can define duration, capacity, and buffer times to prevent overlaps, ensuring a seamless booking experience and better schedule management.

03

Time Slot Management

Quickly create and customize service time slots. Vendors can define duration, capacity, and buffer times to prevent overlaps, ensuring a seamless booking experience and better schedule management.

04

Voucher & Promo

Create and manage custom vouchers with ease. Vendors can set discounts, limit availability, and track usage to boost sales and attract more customers.

04

Voucher & Promo

Create and manage custom vouchers with ease. Vendors can set discounts, limit availability, and track usage to boost sales and attract more customers.

05

Reviews & Ratings

Track customer feedback in real time, monitor ratings, and gain insights to improve service and build trust.

05

Reviews & Ratings

Track customer feedback in real time, monitor ratings, and gain insights to improve service and build trust.

06

Booking Reports

Track business growth with detailed booking analytics. From performance trends to revenue breakdowns, get clear insights that help vendors make smarter decisions and boost results.

Smart Solutions for Seamless

Admin Management

Smart Solutions for Seamless

Admin Management

01

Admin Dashboard

Centralized backend to monitor revenue, bookings, users, and vendors. Get clear insights on category and vendor performance to manage operations efficiently.

01

Admin Dashboard

Centralized backend to monitor revenue, bookings, users, and vendors. Get clear insights on category and vendor performance to manage operations efficiently.

02

Create Vendor

Onboard new vendors quickly with streamlined setup. Admins can register vendor details, assign categories, and verify information to get businesses live on LinkMe faster.

02

Create Vendor

Onboard new vendors quickly with streamlined setup. Admins can register vendor details, assign categories, and verify information to get businesses live on LinkMe faster.

03

Service List Management

Easily manage and organize services from the admin panel to keep vendor apps consistent, accurate, and user-friendly.

03

Service List Management

Easily manage and organize services from the admin panel to keep vendor apps consistent, accurate, and user-friendly.

04

Categories Management

Organize vendor services into customizable categories. Admins can create, edit, or remove categories to help users easily find and structure vendor services.

05

Edit Plan

Easily manage and update subscription plans from the admin panel. Adjust pricing, features, and benefits to fit different vendor needs and keep offerings competitive.

06

Banner Management

Create and schedule in-app banners to promote services, offers, and campaigns.

Product Designer

Indonesia

hendrilubis.com

Product Designer

Indonesia

hendrilubis.com

Product Designer

Indonesia

hendrilubis.com

Product Designer

Indonesia

hendrilubis.com