OORI

OORI is an investment platform that provides access to exclusive opportunities like private stocks and land. In collaboration with Tigo Design, the redesign focuses on usability, personalization, and a seamless experience, supporting OORI’s mission to make investing accessible and fair for all.

Designing for Market Ready

Service

WebApp, Mobile App

Deliverables

Design & UX director

Role

01

Introduction

Challenge

Many people struggle to access exclusive investment opportunities such as private stocks and land. Existing platforms are often complex, lack personalization, and fail to deliver a seamless experience, making investing feel intimidating and inaccessible for most users.

Limited Offerings

Niche offerings by asset managers to their investors

Limited Access & High Barriers

Opportunities only available to HNWI and institutions

Tied-up Capital for Years

Illiquid nature due to investor lock-up periods

Administrative Inefficiency

Labor-intensive, error-prone, and costly processes

02

Understanding the domain

Market Research & Competitor Analysis

We analyzed competitors to understand their strengths, weaknesses, and key features. From these insights, we identified opportunities to differentiate OORI and create a platform that delivers a more accessible and seamless investment experience.

Key Insights

Investors in KSA value transparency and reliability when managing their assets.

Users prefer straightforward flows for deposits, withdrawals, and portfolio tracking without overwhelming data.

Multi-currency support and bilingual options (Arabic/English) are essential for user comfort.

Investors in KSA value transparency and reliability when managing their assets.

Users prefer straightforward flows for deposits, withdrawals, and portfolio tracking without overwhelming data.

Multi-currency support and bilingual options (Arabic/English) are essential for user comfort.

03

Design Approach

Heuristic Evaluation

Before developing the new MVP, we conducted a heuristic evaluation on the existing OORI application. This process helped us identify usability issues, uncover pain points, and define clear improvements to ensure the redesigned platform delivers a more seamless and user-friendly experience.

Build The MVP Mobile Platform

We developed a functional mobile app and B2C website focusing on core investment features, enabling OORI to validate ideas, test usability, and deliver a seamless user experience.

Build The Admin Panel CMS

We built a custom admin panel CMS to help OORI manage exclusive investment opportunities—such as private stocks and land—while streamlining content, user data, and transaction monitoring.



Build The MVP Mobile Platform

We developed a functional mobile app and B2C website focusing on core investment features, enabling OORI to validate ideas, test usability, and deliver a seamless user experience.

Build The Admin Panel CMS

We built a custom admin panel CMS to help OORI manage exclusive investment opportunities—such as private stocks and land—while streamlining content, user data, and transaction monitoring.

Explore Opportunities, Build Your Future

Explore Opportunities,

Build Your Future

Explore Opportunities,

Build Your Future

Explore Opportunities,

Build Your Future

Discover investment options in private stocks and land with OORI.

Discover investment options in private stocks and land with OORI.

Discover investment options in private stocks and land with OORI.

Discover investment options in

private stocks and land with OORI.

01

See Everything in Dashboard

Track portfolio performance, monitor your wallet, and spot new opportunities—all in one glance

01

See Everything in Dashboard

Track portfolio performance, monitor your wallet, and spot new opportunities—all in one glance

02

Discover Exclusive Opportunities

Find the right private stock, filter fast, and invest smarter

02

Discover Exclusive Opportunities

Find the right private stock, filter fast, and invest smarter

03

Opportunity Details

Dive deep into each investment—track performance, explore company insights, and make confident decisions with complete data at your fingertips.

03

Opportunity Details

Dive deep into each investment—track performance, explore company insights, and make confident decisions with complete data at your fingertips.

04

Portfolio

See value, trends, and breakdowns to stay on top of your portfolio

04

Portfolio

See value, trends, and breakdowns to stay on top of your portfolio

05

Effortless Tracking Transaction

View history, amounts, and statuses to stay on top of your activity

05

Effortless Tracking Transaction

View history, amounts, and statuses to stay on top of your activity

06

Manage Your Funds in Wallet

View balances, track transactions, and handle deposits or withdrawals with ease.

06

Manage Your Funds in Wallet

View balances, track transactions, and handle deposits or withdrawals with ease.

07

Stay Updated on the Latest News

Read articles, market trends, and tips to guide your investment strategy

Control Everything in CMS

Control Everything in CMS

Manage investment listings, oversee user activity, and monitor transactions—all from one powerful dashboard.

Manage investment listings, oversee user activity, and monitor transactions—all from one powerful dashboard.

01

Admin Dashboard

Get a complete overview of all investments—monitor trends, manage opportunities, and access insights to keep everything under control.

01

Admin Dashboard

Get a complete overview of all investments—monitor trends, manage opportunities, and access insights to keep everything under control.

02

Approval Management

Dive deep into each investment—track performance, explore company insights, and make confident decisions with complete data at your fingertips.

02

Approval Management

Dive deep into each investment—track performance, explore company insights, and make confident decisions with complete data at your fingertips.

03

Investor Management

Track investor activity, verify accounts, and maintain a secure investment environment with streamlined workflows.

03

Investor Management

Track investor activity, verify accounts, and maintain a secure investment environment with streamlined workflows.

04

Opportunity Management

Easily create, edit, and publish exclusive investment offerings like private stocks or land, ensuring accuracy and transparency.

04

Opportunity Management

Easily create, edit, and publish exclusive investment offerings like private stocks or land, ensuring accuracy and transparency.

05

Employee Management

Assign roles, manage permissions, and monitor team performance to keep operations running smoothly.

05

Employee Management

Assign roles, manage permissions, and monitor team performance to keep operations running smoothly.

06

Investment Management

Oversee deposits, withdrawals, and portfolio activities in real time for secure and compliant operations.

06

Investment Management

Oversee deposits, withdrawals, and portfolio activities in real time for secure and compliant operations.

07

Help & Support Management

Respond to customer inquiries, resolve issues, and streamline communication for better client satisfaction.

07

Help & Support Management

Respond to customer inquiries, resolve issues, and streamline communication for better client satisfaction.

08

Content Library

Publish and manage articles to keep your investors informed with fresh insights and updates.

08

Content Library

Publish and manage articles to keep your investors informed with fresh insights and updates.

09

Notification Management

Send, schedule, and track alerts or announcements to keep users informed and engaged.

Experience Effortless Investing With OORI

Seamless, smart, and straightforward. Start investing with OORI today and watch your wealth grow.

Seamless Payments, Smarter Investments

Experience quick, secure, and hassle-free payment with OORI. Investing it’s simple with OORI!

Experience Effortless Investing With OORI

Seamless, smart, and straightforward. Start investing with OORI today and watch your wealth grow.

Experience Effortless Investing With OORI

Seamless, smart, and straightforward. Start investing with OORI today and watch your wealth grow.

Seamless Payments, Smarter Investments

Experience quick, secure, and hassle-free payment with OORI. Investing it’s simple with OORI!

Seamless Payments, Smarter Investments

Experience quick, secure, and hassle-free payment with OORI. Investing it’s simple with OORI!

Experience Effortless Investing With OORI

Seamless, smart, and straightforward. Start investing with OORI today and watch your wealth grow.

Experience Effortless Investing With OORI

Seamless, smart, and straightforward. Start investing with OORI today and watch your wealth grow.

Experience Effortless Investing With OORI

Seamless, smart, and straightforward. Start investing with OORI today and watch your wealth grow.

Seamless Payments, Smarter Investments

Experience quick, secure, and hassle-free payment with OORI. Investing it’s simple with OORI!

Seamless Payments, Smarter Investments

Experience quick, secure, and hassle-free payment with OORI. Investing it’s simple with OORI!

Seamless Payments, Smarter Investments

Experience quick, secure, and hassle-free payment with OORI. Investing it’s simple with OORI!

Product Designer

Indonesia

hendrilubis.com

Product Designer

Indonesia

hendrilubis.com

Product Designer

Indonesia

hendrilubis.com

Product Designer

Indonesia

hendrilubis.com